We at Master Minds are well equipped to handle a vast range of activities in the field of marketing, industrial and social research. Our main areas of activity can be divided into the following categories:

QUANTITATIVE RESEARCH

• Usage and Attitude (U&A) Studies
• Product placement/Test Marketing Studies
• Concept Cued Tests
• Opinion Polls
• Exit Polls
• Election Nights
• Advertising Research
• Central Location Tests (CLT)
• Panels
• Tracking Studies
• Customer Satisfaction Surveys
• Shop Observation Study (Exit Interviews, Shop Observation, Interviews among Retailers and Audits)
• Penetration Studies
• Corporate Studies
• Semi Corporate Studies
• Demand Assessment Studies
• Feasibility studies.
• Pharma
• Industrial
• Telephonic Surveys
• Clinics (2 Wheeler/4 Wheeler)
• Simulated Test Marketing
• Mystery Shopping
• CAT I
• CAPI
• Rural Research
• Media Research
• Social Research
• Forced Exposure Test (FET)
• Moreover, we also work in other areas as desired by our clients.

QUALITATIVE RESEARCH

• Focus Group Discussion
• Triads
• Depth Interviews
• Home Observations
• Group Moderation
• Transcription
• Online Translation
• Online Note taking